| 1. Create an email topic discussion list. The | | | | ranking. Just offer them something of value |
| list should be about your niche and web | | | | in return. |
| site's subject. Include your ad on all posts | | | | |
| and it will remind people to come back and | | | | 11. Specialize your product or service if you |
| visit your site | | | | have too much competition. If you're selling |
| | | | an advertising book, rewrite part of it and |
| 1. Create an email discussion list. The list | | | | target it just to pet businesses. |
| should be related to your web site's subject. | | | | |
| Place your ad on all posts and it will remind | | | | 12. Sell a lead in product for super cheap, |
| people to visit your site. | | | | even if you loose a little money. If people |
| | | | like it, you have a greater chance to sell |
| 2. Prove your product is a bargain. Add a lot | | | | your higher price product. |
| of free stuff to your offer or, if you've | | | | |
| sold the product for a higher price before, | | | | 13. Give people a free version of your |
| show them the difference. | | | | product. If it does what you say they, will |
| | | | pay for the up-grade or deluxe version to get |
| 3. Make your web site more useful. Sell ad | | | | more benefits. |
| space, generate hot leads, answer visitor | | | | |
| questions, offer free content, be news | | | | 14. Ask your visitors outcome questions in |
| friendly, etc. | | | | your ad copy like: "Where do you want to be |
| | | | financially the next two years?" This'll |
| 4. Make the most of each visitor. Sometimes | | | | persuade them to buy. |
| your price is to high. You should provide a | | | | |
| variety of similar products at different | | | | 15. Give your product away for free to people |
| price ranges. | | | | that will agree to influence your target |
| | | | audience to buy it. It could be gurus, famous |
| 5. Test and redesign your banner ads till you | | | | athletes, movie stars, etc. |
| get your desired click through rate. Once you | | | | |
| do, join many banner exchanges and buy ad | | | | 16. Give your potential customers a bonus |
| space. | | | | that will actually pay for their purchase. |
| | | | You can try money saving coupons, an |
| 6. Use holidays as a reason to get free | | | | affiliate program, etc. |
| publicity. Write a press release or article | | | | |
| about the current holiday. It'll have a high | | | | 17. Make your sales letters or ads sound like |
| chance of being published. | | | | it is common sense to buy your product. For |
| | | | example: "Everyone knows you can't make |
| 7. Utilize the free content on the web. | | | | money..." |
| Publish one article on a single internet page | | | | |
| and your main web site link, then upload it | | | | 18. Make sure your ad copy sounds like you |
| to your server as a doorway page. | | | | know what you're talking about. If people |
| | | | sense you or your business doesn't, they |
| 8. Test all your new products on the bottom | | | | won't buy. |
| of your home or sales page. You don't want to | | | | |
| take away hits from your best selling | | | | 19. Load your ad copy up with tons of |
| products until others are proven. | | | | benefits and bonuses. People will think and |
| | | | feel like they are getting a lot for their |
| 9. Earn commissions by not joining an | | | | money if they buy. |
| affiliate program. Just propose a joint | | | | |
| venture offer to web sites that don't have | | | | 20. Assume your potential customer is going |
| affiliate programs. | | | | to buy. For example: "Dear Future |
| | | | Millionaire". They will want to buy in order |
| 10. Persuade other web sites to link to | | | | to feel that way. |
| yours. It can improve your search engine | | | | |