| A discussion of the persuasive advertising | | | | Halbert, Ted Nicholas, Joe Sugarman, Jeff |
| copywriting techniques of advertising | | | | Paul, Joe Vitale, Micheal Senoff and Bill |
| copywriter Claude Hopkins and how his | | | | Bonner. Almost all of these gurus use the |
| techniques can benefit your SEO | | | | works of this prominent copywriter as the |
| | | | skeleton for a teaching course in basic |
| If you want to write persuasive copy for your | | | | advertising copywriting and then go on to |
| website (and there is no better form of | | | | explain how the techniques that he pioneered |
| natural SEO) then you might want to study the | | | | in advertising agencies applies to today's |
| work of Claude Hopkins. Hopkins was famous | | | | virtual market. Michael Senoff has put |
| for his careful considerate copy that | | | | together a collection of his rarer |
| outlined every aspect of a product's virtues. | | | | advertising examples that are excellent for |
| Rather than just creating an ad of about two | | | | newcomers to writing to study. |
| or three lines he would create a small essay. | | | | |
| In this Internet world where both people and | | | | In these ad compilations you can find some of |
| search engine spiders prefer to read | | | | Claude Hopkins most famous ads including his |
| well-written articles you can certainly learn | | | | ones for Schlitz Beer, Palmolive Soap, Quaker |
| from following his examples. | | | | Oats, Pepsodent Toothpaste, Lord and Thomas, |
| | | | Van Camps Pork and Beans and Liquozone. |
| Claude Hopkins writings have recently come | | | | |
| into the public domain and there are all | | | | The main reason you want to read him is |
| kinds of self styled Internet gurus on | | | | because he was the master of the short |
| Clickbank and elsewhere selling compilations | | | | sentence which in a way is what writing for |
| of his best work. Gurus that are selling his | | | | Google Ads, in and out of context titles, |
| stuff include Yanik Silver, Roy Williams, | | | | banner titles, site descriptions and photo |
| Brian Tracy, Denny Hatch, Michael Masterson, | | | | captions that attract the search engines is |
| Jay Abraham, David Ogilvy, Dan Kennedy, Gary | | | | all about. |