| Many businesses love to implement website | | | | professional looking, the better. |
| conversion strategies to convert their | | | | Professional websites have been known to play |
| visitors into buyers. This is the main | | | | a part in in making the customer trust the |
| purpose why we build businesses online. | | | | website. It is extremely rare to see people |
| However, it takes a lot of patience and | | | | wanting to buy a product from a site that |
| understanding to properly implement these | | | | looks like it has been designed by an 8 year |
| strategies, because it takes time for the | | | | old kid. |
| results to show. | | | | |
| | | | 4. Reviews & Testimonials |
| You have to test these strategies and see if | | | | |
| they work well for your site for a period of | | | | Positive product reviews and testimonials can |
| time. Let's say you'd like to test it for a | | | | make your potential customers clear all of |
| month. Calculate the visitors coming in for | | | | their doubts and really make them consider |
| that month, divide it by the number of buyers | | | | buying the product. Customers look for |
| and multiply the result by 100 to get the | | | | testimonials because it makes them feel |
| percentage. Once you have the answer, compare | | | | "safe" knowing that other people have tried |
| it to the month before you implemented this | | | | the product and have experienced no |
| strategy. If the conversions has increased, | | | | dissatisfaction from it. |
| it means that these strategies work well for | | | | |
| your site. | | | | To obtain testimonials, ask the customers who |
| | | | have bought the product to give a |
| Some of the website conversion strategies you | | | | testimonial. You can provide them with a gift |
| can implement are: | | | | if they are able to provide you with one. In |
| | | | this way, to get that gift, they are able to |
| 1. Your Web Copy | | | | provide you with a great testimonial. |
| | | | |
| The skill of persuasive copywriting is very | | | | 5. Promote Your Newsletter |
| much used in sales advertisements and product | | | | |
| promotions. In your web copy, prove and show | | | | People do not normally buy a product at first |
| to your customers that you can meet their | | | | glance. They need time to think about a |
| expectations, needs and standards. Eliminate | | | | purchase decision, but after a couple of |
| all their doubts make them beg to buy your | | | | days, they might still be able to remember |
| product. Assure them with promises, | | | | your site, but they do not consider your |
| testimonials and guarantees to prove that | | | | product anymore. |
| your product is worth buying. | | | | |
| | | | Frustratingly, how do you tackle this |
| 2. Visuals | | | | problem? |
| | | | |
| Product image has been known to increase | | | | What you should do is to promote your |
| conversions as much as 300%! The reason why | | | | newsletter to get more subscribers. give them |
| product image is so important is because it | | | | a follow up about your product and input |
| makes the consumer visualize having owned the | | | | testimonials into the newsletter as well. |
| product in their mind. They will then picture | | | | Remind them about how great the product is |
| for themselves how this product will help | | | | and the people that have benefited from it. |
| them in reality. | | | | create a link back to your site and encourage |
| | | | them to make the purchase decision. |
| If you're selling a physical product, make it | | | | |
| look professional by taking a picture of it | | | | These five website conversion strategies are |
| with a white background. If you're selling a | | | | easy to understand, but it takes quite a lot |
| digital product, create an e-cover for it. | | | | of work and patience to implement them. |
| | | | Although these strategies may take up a lot |
| 3. Website Design | | | | of your time, the end result is very much |
| | | | worth your hard work. |
| In case of website designs, the more neat and | | | | |